Blog | Marketing Optimized

Feb 23, 20216 min read

8. Evaluate what was effective and cost-efficient. Plan your programs to meet forecast targets.

Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.

Feb 15, 20214 min read

7. Supply strategic and tactical intelligence to help sales team with making plays

As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.

Feb 5, 20217 min read

6. Salespeople are expensive resources... Improve Prioritization of prospects for follow-up

This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.

Jan 29, 20216 min read

5. Reduce headaches by bringing order to the Capture and Processing of marketing responses

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...

Jan 21, 20215 min read

4. Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys

Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys.

Jan 17, 20214 min read

3. Scale up your campaigning bandwidth with Marketing Automation

Scale up the amount of personalization we can deliver using automation tools to execute campaign actions.

Jan 3, 20217 min read

Personal Skills Development - Marketing Data Scientist

We work from home, we socialize online and we go to the movies in our living rooms. Most of society has truly learned to embrace a...

Dec 20, 20202 min read

Most Marketers are doing Account Based Marketing wrong

Like most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.

Dec 17, 20205 min read

2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rules

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

MARKETING OPTIMIZED