MARKETING OPTIMIZED

Use this Data Science Method Framework to navigate the dizzying plethora of methods for the best approach to solve your business problem.

Auditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.

The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.

Leadership and Management describe separate but overlapping concepts. Management is about developing people to reach their potential.

Marketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.

Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.

As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.

This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...