William LumJan 21, 20215 min4. Coordinate all touchpoints to amplify effectiveness and reduce tangent journeysCoordinate all touchpoints to amplify effectiveness and reduce tangent journeys.
William LumJan 18, 20214 min3. Scale up your campaigning bandwidth with Marketing AutomationScale up the amount of personalization we can deliver using automation tools to execute campaign actions.
William LumJan 3, 20217 minPersonal Skills Development - Marketing Data ScientistWe work from home, we socialize online and we go to the movies in our living rooms. Most of society has truly learned to embrace a...
William LumDec 20, 20202 minMost Marketers are doing Account Based Marketing wrongLike most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.
William LumDec 17, 20204 min2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rulesPrioritize Segments of companies and group contacts by role, then match content recommendations to them
William LumDec 10, 20203 min1. More effective campaigns depend on crisp targeting and proven content matchesFor more effective campaigning, get a better understanding of who to target and what assets are proven to work best
William LumDec 2, 20202 minOverview: Marketing Optimized FrameworkWe need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes
William LumOct 29, 20207 minMiss conferences? Continue personal development with these online resources.Many organizations have made materials available online and often at no cost. Continue personal development with these online resources.