MARKETING OPTIMIZED

Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.

As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.

This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...

Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys.

Scale up the amount of personalization we can deliver using automation tools to execute campaign actions.

We work from home, we socialize online and we go to the movies in our living rooms. Most of society has truly learned to embrace a...

Like most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.

Prioritize Segments of companies and group contacts by role, then match content recommendations to them