MARKETING OPTIMIZED

Like most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

For more effective campaigning, get a better understanding of who to target and what assets are proven to work best

We need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes