top of page
Search
William Lum
Dec 20, 20202 min read
Most Marketers are doing Account Based Marketing wrong
Like most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.
64 views0 comments
William Lum
Dec 17, 20205 min read
2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rules
Prioritize Segments of companies and group contacts by role, then match content recommendations to them
66 views0 comments
William Lum
Dec 10, 20204 min read
1. More effective campaigns depend on crisp targeting and proven content matches
For more effective campaigning, get a better understanding of who to target and what assets are proven to work best
72 views0 comments
William Lum
Dec 2, 20202 min read
Overview: Marketing Optimized Framework
We need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes
237 views0 comments
bottom of page