William LumDec 20, 20202 min readMost Marketers are doing Account Based Marketing wrongLike most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.
William LumDec 17, 20205 min read2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rulesPrioritize Segments of companies and group contacts by role, then match content recommendations to them
William LumDec 10, 20204 min read1. More effective campaigns depend on crisp targeting and proven content matchesFor more effective campaigning, get a better understanding of who to target and what assets are proven to work best
William LumDec 2, 20202 min readOverview: Marketing Optimized FrameworkWe need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes
