March - 2021

Mar 15, 20212 min read

How to setup UTMs to understand what marketing is driving site traffic

The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.

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Mar 7, 20215 min read

The difference between Leadership and Management opportunities

Leadership and Management describe separate but overlapping concepts. Management is about developing people to reach their potential.

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Mar 1, 20213 min read

Marketing Ops' Partnership with IT

Marketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.

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