William LumJan 30, 20227 min readEarn your place in your user's inbox - 4 types of email communicationsTo foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.
William LumJan 6, 20225 min readThe Year in Marketing Operations and MarketingOptimized: 2021 RetrospectiveAs 2021 fades into memory and we greet 2022, we can take stock of test outcomes, ourselves, and what we want to try and accomplish in 2022.
