February - 2021

Feb 23, 20216 min read

8. Evaluate what was effective and cost-efficient. Plan your programs to meet forecast targets.

Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.

Feb 15, 20214 min read

7. Supply strategic and tactical intelligence to help sales team with making plays

As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.

Feb 5, 20217 min read

6. Salespeople are expensive resources... Improve Prioritization of prospects for follow-up

This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.

MARKETING OPTIMIZED