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![Strategic Approach to Filtering Competitors from Your Lead Generation Process: A Guide for Marketers and Sales](https://static.wixstatic.com/media/29448f_cfd26a30d52e42dab2eeeba0319bbd88~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_cfd26a30d52e42dab2eeeba0319bbd88~mv2.webp)
William Lum
Aug 30, 20244 min read
Strategic Approach to Filtering Competitors from Your Lead Generation Process: A Guide for Marketers and Sales
Recently I heard the question "...should I filter our competitors (some are also customers)?" How to decide what to do and how to setup.
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![Importance of Periodically Performing a Privacy Audit and How to Do It Right](https://static.wixstatic.com/media/29448f_8ce202f8f3074c8aab45ca591521898c~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_8ce202f8f3074c8aab45ca591521898c~mv2.webp)
William Lum
Jun 25, 20245 min read
Importance of Periodically Performing a Privacy Audit and How to Do It Right
We collect vast amounts of information on our users. We must ensure you're handling user data responsibly and securely to avoid concerns.
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![B2B Privacy: Consent Regimes and Management](https://static.wixstatic.com/media/29448f_058055cf2ffc47d8b33cf745d224e9c5~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_058055cf2ffc47d8b33cf745d224e9c5~mv2.webp)
William Lum
May 31, 20245 min read
B2B Privacy: Consent Regimes and Management
Data consent regulations vary by region. Work with your legal team to group by Consent Regime, Business Relationship and Channel.
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![The Ultimate Checklist: Running a Webinar](https://static.wixstatic.com/media/29448f_254d23c7aae247399b0d7c484ff009bc~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_254d23c7aae247399b0d7c484ff009bc~mv2.webp)
William Lum
Mar 30, 20248 min read
The Ultimate Checklist: Running a Webinar
Running a webinar let's you showcase your expertise and is a great way to continue the momentum of other demand generation efforts.
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![How to Create a Comprehensive Checklist to Maximize Reach in Content Marketing](https://static.wixstatic.com/media/29448f_f9a0bb2eee874cee952eb2fd2a2e1c03~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_f9a0bb2eee874cee952eb2fd2a2e1c03~mv2.webp)
William Lum
Feb 29, 20244 min read
How to Create a Comprehensive Checklist to Maximize Reach in Content Marketing
This is the basis of a comprehensive checklist to organically market content to maximize it's reach. Discussing considerations for your list
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![Optimizing Your Business Strategy: Best Practices for Configuring Leads and Contacts](https://static.wixstatic.com/media/29448f_e4be02329df34bd78b480007426a7dbf~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_e4be02329df34bd78b480007426a7dbf~mv2.webp)
William Lum
Jan 31, 20246 min read
Optimizing Your Business Strategy: Best Practices for Configuring Leads and Contacts
Best Practices for Configuring Leads and Contacts to maximize your Business Strategy
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![Mastering the UTM Framework: Tips and Strategies for Optimizing Marketing Campaign Data](https://static.wixstatic.com/media/29448f_f2cef4e27d0349418ff2b1c1bdc2872c~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_f2cef4e27d0349418ff2b1c1bdc2872c~mv2.webp)
William Lum
Nov 2, 20232 min read
Mastering the UTM Framework: Tips and Strategies for Optimizing Marketing Campaign Data
UTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content
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![A maturity model for MarTech to help you know where to start](https://static.wixstatic.com/media/29448f_b24a915de1444799ac7e06d895275681~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_b24a915de1444799ac7e06d895275681~mv2.webp)
William Lum
Jul 30, 20221 min read
A maturity model for MarTech to help you know where to start
Marketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.
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![Marketing Attribution of Pipeline and why it matters](https://static.wixstatic.com/media/29448f_1e102acc1cb64c0ba34f490c5da8a9c8~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/29448f_1e102acc1cb64c0ba34f490c5da8a9c8~mv2.webp)
William Lum
May 31, 20223 min read
Marketing Attribution of Pipeline and why it matters
Attributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.
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![9 Different Data Type you need to Supercharge Marketing](https://static.wixstatic.com/media/29448f_a34f88d34cd34abcb5a6e9b3ff534210~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_a34f88d34cd34abcb5a6e9b3ff534210~mv2.webp)
William Lum
Feb 27, 202210 min read
9 Different Data Type you need to Supercharge Marketing
We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.
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![Earn your place in your user's inbox - 4 types of email communications](https://static.wixstatic.com/media/29448f_4546ff1d8c234d45b81b73f2a348b2d1~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_4546ff1d8c234d45b81b73f2a348b2d1~mv2.webp)
William Lum
Jan 30, 20227 min read
Earn your place in your user's inbox - 4 types of email communications
To foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.
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![How to translate business goals to effective Marketing targets](https://static.wixstatic.com/media/29448f_6dda78afa5e44680b8c75a73dcc2e6da~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_6dda78afa5e44680b8c75a73dcc2e6da~mv2.webp)
William Lum
Dec 31, 202110 min read
How to translate business goals to effective Marketing targets
Converting business goals to marketing targets needs some modeling to be detailed enough to identify course corrections during each quarter.
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![How a framework for business planning can help you achieve strategic goals](https://static.wixstatic.com/media/29448f_8b75d500556c4f86a121e2b92bf66002~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_8b75d500556c4f86a121e2b92bf66002~mv2.webp)
William Lum
Dec 28, 20215 min read
How a framework for business planning can help you achieve strategic goals
Setting goals for marketing needs some modeling to be robust and detailed enough to identify course corrections during each quarter.
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![CDP Maturity Curve - How to evolve your Customer Data Platform](https://static.wixstatic.com/media/29448f_bcec88ee6edf42db9103e324ab8473d2~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/29448f_bcec88ee6edf42db9103e324ab8473d2~mv2.webp)
William Lum
Oct 29, 20215 min read
CDP Maturity Curve - How to evolve your Customer Data Platform
It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.
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![8 steps plan for Marketing Ops to launch a successful CDP](https://static.wixstatic.com/media/f531d2dfba044ae0a23e79cafddca0c0.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/f531d2dfba044ae0a23e79cafddca0c0.webp)
William Lum
Sep 30, 20214 min read
8 steps plan for Marketing Ops to launch a successful CDP
Building a CDP properly will take a lot of care. Here are the step to planning a successful CDP deployment.
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![A simple approach to demystifying effective marketing reports](https://static.wixstatic.com/media/nsplsh_f7f96dfd63344c688cace2af920e8847~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/nsplsh_f7f96dfd63344c688cace2af920e8847~mv2.webp)
William Lum
Aug 30, 20215 min read
A simple approach to demystifying effective marketing reports
Most things you are measuring in marketing can be thought of as a Amount or Flow that should be coupled with a Quality measure.
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![To be consistently successful you need to Fail Fast, Learn and Iterate.](https://static.wixstatic.com/media/nsplsh_60391a729746498a8c796e6fec0f2c2d~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/nsplsh_60391a729746498a8c796e6fec0f2c2d~mv2.webp)
William Lum
Aug 9, 20213 min read
To be consistently successful you need to Fail Fast, Learn and Iterate.
Fail Fast, Learn, and Iterate. An approach to increase success and mitigate risk. Help your team make the change in approach.
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![Are your campaigns effective? Do you have the right Attribution model to find out?](https://static.wixstatic.com/media/62f0fae5d3664613b1ad0874c395a7ca.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/62f0fae5d3664613b1ad0874c395a7ca.webp)
William Lum
Jul 18, 20215 min read
Are your campaigns effective? Do you have the right Attribution model to find out?
Marketing Attribution helps you understand which channels and content (assets) had the greatest impact on conversion. What are you using?
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![Lead Score: How to Label Your Qualified Prospects So Sales Works the Hottest](https://static.wixstatic.com/media/be2c632522231bd3c200e58f5dc4b4a4.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/be2c632522231bd3c200e58f5dc4b4a4.webp)
William Lum
Jun 28, 20212 min read
Lead Score: How to Label Your Qualified Prospects So Sales Works the Hottest
See what Marketing and Sales Operations professional think about showing the score for Qualified Prospects that need follow-up
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![](https://static.wixstatic.com/media/29448f_b1e34b2b68cf460aa7fc65874fedeb17~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/29448f_b1e34b2b68cf460aa7fc65874fedeb17~mv2.webp)
![3 benefits most associated with Agile methodology and why MOps should adopt it](https://static.wixstatic.com/media/29448f_b1e34b2b68cf460aa7fc65874fedeb17~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/29448f_b1e34b2b68cf460aa7fc65874fedeb17~mv2.webp)
William Lum
Jun 15, 202110 min read
3 benefits most associated with Agile methodology and why MOps should adopt it
Many marketing organizations are not benefiting from Agile because it's not implemented properly.
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