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Strategic Approach to Filtering Competitors from Your Lead Generation Process: A Guide for Marketers and Sales
Recently I heard the question "...should I filter our competitors (some are also customers)?" How to decide what to do and how to setup.
William Lum
Aug 30, 20244 min read
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Importance of Periodically Performing a Privacy Audit and How to Do It Right
We collect vast amounts of information on our users. We must ensure you're handling user data responsibly and securely to avoid concerns.
William Lum
Jun 25, 20245 min read
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B2B Privacy: Consent Regimes and Management
Data consent regulations vary by region. Work with your legal team to group by Consent Regime, Business Relationship and Channel.
William Lum
May 31, 20245 min read
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Unlocking the Power of Your Data: The Essential Guide to Data Integration
The value of data continues to increase as you add data hungry platforms (Machine Learning and Artificial Intelligence).
William Lum
Apr 21, 20246 min read
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How to Create a Comprehensive Checklist to Maximize Reach in Content Marketing
This is the basis of a comprehensive checklist to organically market content to maximize it's reach. Discussing considerations for your list
William Lum
Feb 29, 20244 min read
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Optimizing Your Business Strategy: Best Practices for Configuring Leads and Contacts
Best Practices for Configuring Leads and Contacts to maximize your Business Strategy
William Lum
Feb 1, 20246 min read
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Revolutionizing Business: The Power of AI in Transforming Marketing, Sales, and Customer Experience
AI is now being used in a wide range of industries. It is helping to aid and automate Marketing, Sales and Customer Experience.
William Lum
Dec 4, 20236 min read
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