William LumAug 304 min readStrategic Approach to Filtering Competitors from Your Lead Generation Process: A Guide for Marketers and SalesRecently I heard the question "...should I filter our competitors (some are also customers)?" How to decide what to do and how to setup.
William LumJun 255 min readImportance of Periodically Performing a Privacy Audit and How to Do It RightWe collect vast amounts of information on our users. We must ensure you're handling user data responsibly and securely to avoid concerns.
William LumMay 315 min readB2B Privacy: Consent Regimes and Management Data consent regulations vary by region. Work with your legal team to group by Consent Regime, Business Relationship and Channel.
William LumApr 216 min readUnlocking the Power of Your Data: The Essential Guide to Data IntegrationThe value of data continues to increase as you add data hungry platforms (Machine Learning and Artificial Intelligence).
William LumFeb 294 min readHow to Create a Comprehensive Checklist to Maximize Reach in Content MarketingThis is the basis of a comprehensive checklist to organically market content to maximize it's reach. Discussing considerations for your list
William LumJan 316 min readOptimizing Your Business Strategy: Best Practices for Configuring Leads and ContactsBest Practices for Configuring Leads and Contacts to maximize your Business Strategy
William LumDec 4, 20236 min readRevolutionizing Business: The Power of AI in Transforming Marketing, Sales, and Customer ExperienceAI is now being used in a wide range of industries. It is helping to aid and automate Marketing, Sales and Customer Experience.