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William Lum
Jan 29, 20216 min read
5. Reduce headaches by bringing order to the Capture and Processing of marketing responses
This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...
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William Lum
Jan 21, 20215 min read
4. Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys
Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys.
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William Lum
Jan 17, 20214 min read
3. Scale up your campaigning bandwidth with Marketing Automation
Scale up the amount of personalization we can deliver using automation tools to execute campaign actions.
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William Lum
Jan 3, 20217 min read
Personal Skills Development - Marketing Data Scientist
We work from home, we socialize online and we go to the movies in our living rooms. Most of society has truly learned to embrace a...
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