MARKETING OPTIMIZED

Recently I heard the question "...should I filter our competitors (some are also customers)?" How to decide what to do and how to setup.

We collect vast amounts of information on our users. We must ensure you're handling user data responsibly and securely to avoid concerns.

Data consent regulations vary by region. Work with your legal team to group by Consent Regime, Business Relationship and Channel.

The value of data continues to increase as you add data hungry platforms (Machine Learning and Artificial Intelligence).

Running a webinar let's you showcase your expertise and is a great way to continue the momentum of other demand generation efforts.

This is the basis of a comprehensive checklist to organically market content to maximize it's reach. Discussing considerations for your list

Best Practices for Configuring Leads and Contacts to maximize your Business Strategy

AI is now being used in a wide range of industries. It is helping to aid and automate Marketing, Sales and Customer Experience.

UTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content

Marketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.

Attributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.

To foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.

As 2021 fades into memory and we greet 2022, we can take stock of test outcomes, ourselves, and what we want to try and accomplish in 2022.

Converting business goals to marketing targets needs some modeling to be detailed enough to identify course corrections during each quarter.

Setting goals for marketing needs some modeling to be robust and detailed enough to identify course corrections during each quarter.

It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.

Building a CDP properly will take a lot of care. Here are the step to planning a successful CDP deployment.

A customer data platform (CDP) builds a single, coherent, accessible, complete view of each customer.

Most things you are measuring in marketing can be thought of as a Amount or Flow that should be coupled with a Quality measure.