William LumMar 308 minThe Ultimate Checklist: Running a WebinarRunning a webinar let's you showcase your expertise and is a great way to continue the momentum of other demand generation efforts.
William LumFeb 294 minHow to Create a Comprehensive Checklist to Maximize Reach in Content MarketingThis is the basis of a comprehensive checklist to organically market content to maximize it's reach. Discussing considerations for your list
William LumFeb 16 minOptimizing Your Business Strategy: Best Practices for Configuring Leads and ContactsBest Practices for Configuring Leads and Contacts to maximize your Business Strategy
William LumJul 31, 20221 minA maturity model for MarTech to help you know where to startMarketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.