William LumMar 308 minThe Ultimate Checklist: Running a WebinarRunning a webinar let's you showcase your expertise and is a great way to continue the momentum of other demand generation efforts.
William LumFeb 294 minHow to Create a Comprehensive Checklist to Maximize Reach in Content MarketingThis is the basis of a comprehensive checklist to organically market content to maximize it's reach. Discussing considerations for your list
William LumFeb 16 minOptimizing Your Business Strategy: Best Practices for Configuring Leads and ContactsBest Practices for Configuring Leads and Contacts to maximize your Business Strategy
William LumNov 2, 20232 minMastering the UTM Framework: Tips and Strategies for Optimizing Marketing Campaign DataUTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content