MARKETING OPTIMIZED

Recently I heard the question "...should I filter our competitors (some are also customers)?" How to decide what to do and how to setup.

Data consent regulations vary by region. Work with your legal team to group by Consent Regime, Business Relationship and Channel.

Running a webinar let's you showcase your expertise and is a great way to continue the momentum of other demand generation efforts.

This is the basis of a comprehensive checklist to organically market content to maximize it's reach. Discussing considerations for your list

Best Practices for Configuring Leads and Contacts to maximize your Business Strategy

UTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content

Marketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.

Attributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.

It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.

Building a CDP properly will take a lot of care. Here are the step to planning a successful CDP deployment.

Most things you are measuring in marketing can be thought of as a Amount or Flow that should be coupled with a Quality measure.

Fail Fast, Learn, and Iterate. An approach to increase success and mitigate risk. Help your team make the change in approach.

Marketing Attribution helps you understand which channels and content (assets) had the greatest impact on conversion. What are you using?

See what Marketing and Sales Operations professional think about showing the score for Qualified Prospects that need follow-up

Many marketing organizations are not benefiting from Agile because it's not implemented properly.

Reasons to enable Citizen Data Scientists. Scarcity of Data Scientists, Faster time to results, SMEs best understand the business problem

Use this Data Science Method Framework to navigate the dizzying plethora of methods for the best approach to solve your business problem.

Auditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.

The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.