marketing | MarketingOptimized

B2B Privacy: Consent Regimes and Management

William Lum

May 315 min read

B2B Privacy: Consent Regimes and Management

Data consent regulations vary by region. Work with your legal team to group by Consent Regime, Business Relationship and Channel.

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The Ultimate Checklist: Running a Webinar

William Lum

Mar 308 min read

The Ultimate Checklist: Running a Webinar

Running a webinar let's you showcase your expertise and is a great way to continue the momentum of other demand generation efforts.

37 views0 comments

How to Create a Comprehensive Checklist to Maximize Reach in Content Marketing

William Lum

Feb 294 min read

How to Create a Comprehensive Checklist to Maximize Reach in Content Marketing

This is the basis of a comprehensive checklist to organically market content to maximize it's reach. Discussing considerations for your list

27 views0 comments

Optimizing Your Business Strategy: Best Practices for Configuring Leads and Contacts

William Lum

Jan 316 min read

Optimizing Your Business Strategy: Best Practices for Configuring Leads and Contacts

Best Practices for Configuring Leads and Contacts to maximize your Business Strategy

46 views0 comments

A maturity model for MarTech to help you know where to start

William Lum

Jul 30, 20221 min read

A maturity model for MarTech to help you know where to start

Marketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.

89 views0 comments

Marketing Attribution of Pipeline and why it matters

William Lum

May 31, 20223 min read

Marketing Attribution of Pipeline and why it matters

Attributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.

53 views0 comments

9 Different Data Type you need to Supercharge Marketing

William Lum

Feb 27, 202210 min read

9 Different Data Type you need to Supercharge Marketing

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.

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Earn your place in your user's inbox - 4 types of email communications

William Lum

Jan 30, 20227 min read

Earn your place in your user's inbox - 4 types of email communications

To foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.

40 views0 comments

How a framework for business planning can help you achieve strategic goals

William Lum

Dec 28, 20215 min read

How a framework for business planning can help you achieve strategic goals

Setting goals for marketing needs some modeling to be robust and detailed enough to identify course corrections during each quarter.

35 views0 comments

CDP Maturity Curve - How to evolve your Customer Data Platform

William Lum

Oct 29, 20215 min read

CDP Maturity Curve - How to evolve your Customer Data Platform

It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.

27 views0 comments

8 steps plan for Marketing Ops to launch a successful CDP

William Lum

Sep 30, 20214 min read

8 steps plan for Marketing Ops to launch a successful CDP

Building a CDP properly will take a lot of care. Here are the step to planning a successful CDP deployment.

37 views0 comments

A simple approach to demystifying effective marketing reports

William Lum

Aug 30, 20215 min read

A simple approach to demystifying effective marketing reports

Most things you are measuring in marketing can be thought of as a Amount or Flow that should be coupled with a Quality measure.

23 views0 comments

To be consistently successful you need to Fail Fast, Learn and Iterate.

William Lum

Aug 9, 20213 min read

To be consistently successful you need to Fail Fast, Learn and Iterate.

Fail Fast, Learn, and Iterate. An approach to increase success and mitigate risk. Help your team make the change in approach.

21 views0 comments

Are your campaigns effective? Do you have the right Attribution model to find out?

William Lum

Jul 18, 20215 min read

Are your campaigns effective? Do you have the right Attribution model to find out?

Marketing Attribution helps you understand which channels and content (assets) had the greatest impact on conversion. What are you using?

68 views0 comments

William Lum

May 31, 20213 min read

Marketing Citizen Data Scientist

Reasons to enable Citizen Data Scientists. Scarcity of Data Scientists, Faster time to results, SMEs best understand the business problem

21 views0 comments

How to Audit your MarTech processes to fix issues and optimize your funnel

William Lum

Apr 12, 20212 min read

How to Audit your MarTech processes to fix issues and optimize your funnel

Auditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.

98 views0 comments

How to setup UTMs to understand what marketing is driving site traffic

William Lum

Mar 15, 20212 min read

How to setup UTMs to understand what marketing is driving site traffic

The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.

87 views0 comments

William Lum

Mar 1, 20213 min read

Marketing Ops' Partnership with IT

Marketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.

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8. Evaluate what was effective and cost-efficient. Plan your programs to meet forecast targets.

William Lum

Feb 23, 20216 min read

8. Evaluate what was effective and cost-efficient. Plan your programs to meet forecast targets.

Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.

54 views0 comments

7. Supply strategic and tactical intelligence to help sales team with making plays

William Lum

Feb 15, 20214 min read

7. Supply strategic and tactical intelligence to help sales team with making plays

As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.

28 views0 comments

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