datascience | MarketingOptimized

Oct 29, 20215 min read

CDP Maturity Curve - How to evolve your Customer Data Platform

It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.

May 31, 20213 min read

Marketing Citizen Data Scientist

Reasons to enable Citizen Data Scientists. Scarcity of Data Scientists, Faster time to results, SMEs best understand the business problem

Jan 3, 20217 min read

Personal Skills Development - Marketing Data Scientist

We work from home, we socialize online and we go to the movies in our living rooms. Most of society has truly learned to embrace a...

Dec 17, 20205 min read

2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rules

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

Dec 10, 20204 min read

1. More effective campaigns depend on crisp targeting and proven content matches

For more effective campaigning, get a better understanding of who to target and what assets are proven to work best

Oct 29, 20207 min read

Miss conferences? Continue personal development with these online resources.

Many organizations have made materials available online and often at no cost. Continue personal development with these online resources.

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