William LumOct 29, 20215 minCDP Maturity Curve - How to evolve your Customer Data PlatformIt's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.
William LumMay 31, 20213 minMarketing Citizen Data ScientistReasons to enable Citizen Data Scientists. Scarcity of Data Scientists, Faster time to results, SMEs best understand the business problem
William LumJan 3, 20217 minPersonal Skills Development - Marketing Data ScientistWe work from home, we socialize online and we go to the movies in our living rooms. Most of society has truly learned to embrace a...
William LumDec 17, 20204 min2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rulesPrioritize Segments of companies and group contacts by role, then match content recommendations to them