B2B | MarketingOptimized 2/2

3 benefits most associated with Agile methodology and why MOps should adopt it

William Lum

Jun 15, 202110 min read

3 benefits most associated with Agile methodology and why MOps should adopt it

Many marketing organizations are not benefiting from Agile because it's not implemented properly.

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William Lum

May 31, 20213 min read

Marketing Citizen Data Scientist

Reasons to enable Citizen Data Scientists. Scarcity of Data Scientists, Faster time to results, SMEs best understand the business problem

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Data Science Method Framework - How to navigate the dizzying plethora of solutions to pick the best

William Lum

May 6, 20212 min read

Data Science Method Framework - How to navigate the dizzying plethora of solutions to pick the best

Use this Data Science Method Framework to navigate the dizzying plethora of methods for the best approach to solve your business problem.

149 views0 comments

How to Audit your MarTech processes to fix issues and optimize your funnel

William Lum

Apr 12, 20212 min read

How to Audit your MarTech processes to fix issues and optimize your funnel

Auditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.

98 views0 comments

How to setup UTMs to understand what marketing is driving site traffic

William Lum

Mar 15, 20212 min read

How to setup UTMs to understand what marketing is driving site traffic

The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.

87 views0 comments

William Lum

Mar 1, 20213 min read

Marketing Ops' Partnership with IT

Marketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.

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8. Evaluate what was effective and cost-efficient. Plan your programs to meet forecast targets.

William Lum

Feb 23, 20216 min read

8. Evaluate what was effective and cost-efficient. Plan your programs to meet forecast targets.

Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.

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7. Supply strategic and tactical intelligence to help sales team with making plays

William Lum

Feb 15, 20214 min read

7. Supply strategic and tactical intelligence to help sales team with making plays

As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.

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6. Salespeople are expensive resources... Improve Prioritization of prospects for follow-up

William Lum

Feb 5, 20217 min read

6. Salespeople are expensive resources... Improve Prioritization of prospects for follow-up

This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.

118 views0 comments

5. Reduce headaches by bringing order to the Capture and Processing of marketing responses

William Lum

Jan 29, 20216 min read

5. Reduce headaches by bringing order to the Capture and Processing of marketing responses

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...

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4. Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys

William Lum

Jan 21, 20215 min read

4. Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys

Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys.

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3. Scale up your campaigning bandwidth with Marketing Automation

William Lum

Jan 17, 20214 min read

3. Scale up your campaigning bandwidth with Marketing Automation

Scale up the amount of personalization we can deliver using automation tools to execute campaign actions.

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Most Marketers are doing Account Based Marketing wrong

William Lum

Dec 20, 20202 min read

Most Marketers are doing Account Based Marketing wrong

Like most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.

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2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rules

William Lum

Dec 17, 20205 min read

2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rules

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

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1. More effective campaigns depend on crisp targeting and proven content matches

William Lum

Dec 10, 20204 min read

1. More effective campaigns depend on crisp targeting and proven content matches

For more effective campaigning, get a better understanding of who to target and what assets are proven to work best

72 views0 comments

William Lum

Dec 2, 20202 min read

Overview: Marketing Optimized Framework

We need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes

234 views0 comments

Miss conferences? Continue personal development with these online resources.

William Lum

Oct 29, 20207 min read

Miss conferences? Continue personal development with these online resources.

Many organizations have made materials available online and often at no cost. Continue personal development with these online resources.

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