William LumApr 12, 20212 minHow to Audit your MarTech processes to fix issues and optimize your funnelAuditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.
William LumMar 15, 20212 minHow to setup UTMs to understand what marketing is driving site trafficThe quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.
William LumMar 1, 20213 minMarketing Ops' Partnership with ITMarketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.
William LumFeb 24, 20216 min8. Evaluate what was effective and cost-efficient. Plan your programs to meet forecast targets.Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.