Blog | Marketing Optimized

Jul 18, 20215 min read

Are your campaigns effective? Do you have the right Attribution model to find out?

Marketing Attribution helps you understand which channels and content (assets) had the greatest impact on conversion. What are you using?

Jun 28, 20212 min read

Lead Score: How to Label Your Qualified Prospects So Sales Works the Hottest

See what Marketing and Sales Operations professional think about showing the score for Qualified Prospects that need follow-up

Jun 15, 202110 min read

3 benefits most associated with Agile methodology and why MOps should adopt it

Many marketing organizations are not benefiting from Agile because it's not implemented properly.

May 31, 20213 min read

Marketing Citizen Data Scientist

Reasons to enable Citizen Data Scientists. Scarcity of Data Scientists, Faster time to results, SMEs best understand the business problem

May 6, 20212 min read

Data Science Method Framework - How to navigate the dizzying plethora of solutions to pick the best

Use this Data Science Method Framework to navigate the dizzying plethora of methods for the best approach to solve your business problem.

Apr 12, 20212 min read

How to Audit your MarTech processes to fix issues and optimize your funnel

Auditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.

Mar 15, 20212 min read

How to setup UTMs to understand what marketing is driving site traffic

The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.

Mar 7, 20215 min read

The difference between Leadership and Management opportunities

Leadership and Management describe separate but overlapping concepts. Management is about developing people to reach their potential.

Mar 1, 20213 min read

Marketing Ops' Partnership with IT

Marketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.

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