MARKETING OPTIMIZED

Marketing Attribution helps you understand which channels and content (assets) had the greatest impact on conversion. What are you using?

See what Marketing and Sales Operations professional think about showing the score for Qualified Prospects that need follow-up

Many marketing organizations are not benefiting from Agile because it's not implemented properly.

Reasons to enable Citizen Data Scientists. Scarcity of Data Scientists, Faster time to results, SMEs best understand the business problem

Use this Data Science Method Framework to navigate the dizzying plethora of methods for the best approach to solve your business problem.

Auditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.

The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.

Leadership and Management describe separate but overlapping concepts. Management is about developing people to reach their potential.

Marketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.