William LumJun 15, 202110 min3 benefits most associated with Agile methodology and why MOps should adopt itMany marketing organizations are not benefiting from Agile because it's not implemented properly.
William LumMay 31, 20213 minMarketing Citizen Data ScientistReasons to enable Citizen Data Scientists. Scarcity of Data Scientists, Faster time to results, SMEs best understand the business problem
William LumMay 6, 20212 minData Science Method Framework - How to navigate the dizzying plethora of solutions to pick the bestUse this Data Science Method Framework to navigate the dizzying plethora of methods for the best approach to solve your business problem.
William LumApr 12, 20212 minHow to Audit your MarTech processes to fix issues and optimize your funnelAuditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.