To be consistently successful you need to Fail Fast, Learn and Iterate.
Fail Fast, Learn, and Iterate. An approach to increase success and mitigate risk. Help your team make the change in approach.
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William Lum
Jul 18, 20215 min read
Are your campaigns effective? Do you have the right Attribution model to find out?
Marketing Attribution helps you understand which channels and content (assets) had the greatest impact on conversion. What are you using?
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William Lum
Jun 28, 20212 min read
Lead Score: How to Label Your Qualified Prospects So Sales Works the Hottest
See what Marketing and Sales Operations professional think about showing the score for Qualified Prospects that need follow-up
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William Lum
Jun 15, 202110 min read
3 benefits most associated with Agile methodology and why MOps should adopt it
Many marketing organizations are not benefiting from Agile because it's not implemented properly.
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William Lum
May 31, 20213 min read
Marketing Citizen Data Scientist
Reasons to enable Citizen Data Scientists. Scarcity of Data Scientists, Faster time to results, SMEs best understand the business problem
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William Lum
May 6, 20212 min read
Data Science Method Framework - How to navigate the dizzying plethora of solutions to pick the best
Use this Data Science Method Framework to navigate the dizzying plethora of methods for the best approach to solve your business problem.
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William Lum
Apr 12, 20212 min read
How to Audit your MarTech processes to fix issues and optimize your funnel
Auditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.
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William Lum
Mar 15, 20212 min read
How to setup UTMs to understand what marketing is driving site traffic
The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.
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William Lum
Mar 1, 20213 min read
Marketing Ops' Partnership with IT
Marketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.
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William Lum
Feb 23, 20216 min read
8. Evaluate what was effective and cost-efficient. Plan your programs to meet forecast targets.
Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.
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William Lum
Feb 15, 20214 min read
7. Supply strategic and tactical intelligence to help sales team with making plays
As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.
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William Lum
Feb 5, 20217 min read
6. Salespeople are expensive resources... Improve Prioritization of prospects for follow-up
This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.
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William Lum
Jan 29, 20216 min read
5. Reduce headaches by bringing order to the Capture and Processing of marketing responses
This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...
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William Lum
Jan 21, 20215 min read
4. Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys
Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys.
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William Lum
Jan 17, 20214 min read
3. Scale up your campaigning bandwidth with Marketing Automation
Scale up the amount of personalization we can deliver using automation tools to execute campaign actions.
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William Lum
Dec 20, 20202 min read
Most Marketers are doing Account Based Marketing wrong
Like most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.
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William Lum
Dec 17, 20205 min read
2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rules
Prioritize Segments of companies and group contacts by role, then match content recommendations to them
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William Lum
Dec 10, 20204 min read
1. More effective campaigns depend on crisp targeting and proven content matches
For more effective campaigning, get a better understanding of who to target and what assets are proven to work best
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William Lum
Dec 2, 20202 min read
Overview: Marketing Optimized Framework
We need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes
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