MARKETING OPTIMIZED

Fail Fast, Learn, and Iterate. An approach to increase success and mitigate risk. Help your team make the change in approach.

Marketing Attribution helps you understand which channels and content (assets) had the greatest impact on conversion. What are you using?

See what Marketing and Sales Operations professional think about showing the score for Qualified Prospects that need follow-up

Many marketing organizations are not benefiting from Agile because it's not implemented properly.

Reasons to enable Citizen Data Scientists. Scarcity of Data Scientists, Faster time to results, SMEs best understand the business problem

Use this Data Science Method Framework to navigate the dizzying plethora of methods for the best approach to solve your business problem.

Auditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.

The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.

Marketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.

Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.

As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.

This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...

Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys.

Scale up the amount of personalization we can deliver using automation tools to execute campaign actions.

Like most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

For more effective campaigning, get a better understanding of who to target and what assets are proven to work best

We need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes