William LumFeb 16 minOptimizing Your Business Strategy: Best Practices for Configuring Leads and ContactsBest Practices for Configuring Leads and Contacts to maximize your Business Strategy
William LumNov 2, 20232 minMastering the UTM Framework: Tips and Strategies for Optimizing Marketing Campaign DataUTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content
William LumJul 31, 20221 minA maturity model for MarTech to help you know where to startMarketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.
William LumMay 31, 20223 minMarketing Attribution of Pipeline and why it mattersAttributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.