MARKETING OPTIMIZED

Email overload isn’t just about too many messages — it’s a symptom of broken workflows. With workers receiving hundreds of emails daily, inboxes bloat from unclear intent, overuse of CC, and poor structure. The solution is to treat email as the exception: route project updates into platforms, ticket requests into systems, and reserve email for what truly belongs. Inbox sanity comes from clarity, not filters.

Creating separate teams within an organization enhances focus, coordinates priorities effectively, and fosters skill specialization. Revenue Operations teams should remain distinct from Go-To-Market (GTM) teams to maximize effectiveness through streamlining processes, providing best practices, sourcing and architecting technologies.