MARKETING OPTIMIZED

It's only the end of January and you've already had some requests for a new projects that threaten your team's ability to deliver on this quarter's plans? Sadly, it's not unusual. A business environment is nothing, if not dynamic. At least that's how it was in the High Tech industry. Balancing strategic planning with stakeholder flexibility is crucial for Revenue Operations professionals. You are responsible to do what is right for the long-term needs of the company but als

AI in Revenue Operations is at a crossroads: leaders can chase short‑term cost cuts or embrace a growth vision that augments human capability which ensures innovation and a competitive advantage beyond price. While hype and circular investment risk inflate expectations, true value comes from clear business cases, strategic adoption, and using AI to optimize the ‘how’ while people define the ‘what’ and ‘why.