Optimizing Your Business Strategy: Best Practices for Configuring Leads and Contacts
A maturity model for MarTech to help you know where to start
Marketing Attribution of Pipeline and why it matters
9 Different Data Type you need to Supercharge Marketing
Earn your place in your user's inbox - 4 types of email communications
8 steps plan for Marketing Ops to launch a successful CDP
A simple approach to demystifying effective marketing reports
Are your campaigns effective? Do you have the right Attribution model to find out?
Data Science Method Framework - How to navigate the dizzying plethora of solutions to pick the best
How to Audit your MarTech processes to fix issues and optimize your funnel
How to setup UTMs to understand what marketing is driving site traffic
8. Evaluate what was effective and cost-efficient. Plan your programs to meet forecast targets.
7. Supply strategic and tactical intelligence to help sales team with making plays
6. Salespeople are expensive resources... Improve Prioritization of prospects for follow-up
5. Reduce headaches by bringing order to the Capture and Processing of marketing responses
2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rules
1. More effective campaigns depend on crisp targeting and proven content matches