The Ultimate Checklist: Running a Webinar
Running a webinar let's you showcase your expertise and is a great way to continue the momentum of other demand generation efforts.
top of page
Search
William Lum
Feb 294 min read
How to Create a Comprehensive Checklist to Maximize Reach in Content Marketing
This is the basis of a comprehensive checklist to organically market content to maximize it's reach. Discussing considerations for your list
27 views0 comments
William Lum
Jan 316 min read
Optimizing Your Business Strategy: Best Practices for Configuring Leads and Contacts
Best Practices for Configuring Leads and Contacts to maximize your Business Strategy
46 views0 comments
William Lum
Nov 2, 20232 min read
Mastering the UTM Framework: Tips and Strategies for Optimizing Marketing Campaign Data
UTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content
59 views0 comments
William Lum
Jul 30, 20221 min read
A maturity model for MarTech to help you know where to start
Marketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.
89 views0 comments
William Lum
May 31, 20223 min read
Marketing Attribution of Pipeline and why it matters
Attributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.
51 views0 comments
William Lum
Feb 27, 202210 min read
9 Different Data Type you need to Supercharge Marketing
We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.
53 views0 comments
William Lum
Jan 30, 20227 min read
Earn your place in your user's inbox - 4 types of email communications
To foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.
40 views0 comments
William Lum
Sep 30, 20214 min read
8 steps plan for Marketing Ops to launch a successful CDP
Building a CDP properly will take a lot of care. Here are the step to planning a successful CDP deployment.
37 views0 comments
William Lum
Sep 22, 20216 min read
Why you need a CDP for accessible unified coherent customer data.
A customer data platform (CDP) builds a single, coherent, accessible, complete view of each customer.
38 views0 comments
William Lum
Aug 30, 20215 min read
A simple approach to demystifying effective marketing reports
Most things you are measuring in marketing can be thought of as a Amount or Flow that should be coupled with a Quality measure.
22 views0 comments
William Lum
Jul 18, 20215 min read
Are your campaigns effective? Do you have the right Attribution model to find out?
Marketing Attribution helps you understand which channels and content (assets) had the greatest impact on conversion. What are you using?
68 views0 comments
William Lum
Apr 12, 20212 min read
How to Audit your MarTech processes to fix issues and optimize your funnel
Auditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.
98 views0 comments
William Lum
Mar 15, 20212 min read
How to setup UTMs to understand what marketing is driving site traffic
The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.
87 views0 comments
William Lum
Feb 23, 20216 min read
8. Evaluate what was effective and cost-efficient. Plan your programs to meet forecast targets.
Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.
54 views0 comments
William Lum
Feb 15, 20214 min read
7. Supply strategic and tactical intelligence to help sales team with making plays
As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.
28 views0 comments
William Lum
Feb 5, 20217 min read
6. Salespeople are expensive resources... Improve Prioritization of prospects for follow-up
This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.
118 views0 comments
bottom of page