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The value of data continues to increase as you add data hungry platforms (Machine Learning and Artificial Intelligence).

Best Practices for Configuring Leads and Contacts to maximize your Business Strategy

UTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content

Marketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.

Attributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.

To foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.

It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.

Building a CDP properly will take a lot of care. Here are the step to planning a successful CDP deployment.

Most things you are measuring in marketing can be thought of as a Amount or Flow that should be coupled with a Quality measure.

Marketing Attribution helps you understand which channels and content (assets) had the greatest impact on conversion. What are you using?

Use this Data Science Method Framework to navigate the dizzying plethora of methods for the best approach to solve your business problem.

Auditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.

The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.

Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.

As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.

This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.