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William Lum
Aug 30, 20244 min read
Strategic Approach to Filtering Competitors from Your Lead Generation Process: A Guide for Marketers and Sales
Recently I heard the question "...should I filter our competitors (some are also customers)?" How to decide what to do and how to setup.
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William Lum
Jun 25, 20245 min read
Importance of Periodically Performing a Privacy Audit and How to Do It Right
We collect vast amounts of information on our users. We must ensure you're handling user data responsibly and securely to avoid concerns.
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William Lum
May 31, 20245 min read
B2B Privacy: Consent Regimes and Management
Data consent regulations vary by region. Work with your legal team to group by Consent Regime, Business Relationship and Channel.
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William Lum
Apr 21, 20246 min read
Unlocking the Power of Your Data: The Essential Guide to Data Integration
The value of data continues to increase as you add data hungry platforms (Machine Learning and Artificial Intelligence).
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William Lum
Feb 1, 20246 min read
Optimizing Your Business Strategy: Best Practices for Configuring Leads and Contacts
Best Practices for Configuring Leads and Contacts to maximize your Business Strategy
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