William LumFeb 16 minOptimizing Your Business Strategy: Best Practices for Configuring Leads and ContactsBest Practices for Configuring Leads and Contacts to maximize your Business Strategy
William LumJul 31, 20221 minA maturity model for MarTech to help you know where to startMarketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.
William LumMay 31, 20223 minMarketing Attribution of Pipeline and why it mattersAttributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.
William LumFeb 27, 20229 min9 Different Data Type you need to Supercharge MarketingWe use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.