MARKETING OPTIMIZED

Recently I heard the question "...should I filter our competitors (some are also customers)?" How to decide what to do and how to setup.

Best Practices for Configuring Leads and Contacts to maximize your Business Strategy

Marketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.

Attributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.

Converting business goals to marketing targets needs some modeling to be detailed enough to identify course corrections during each quarter.

Setting goals for marketing needs some modeling to be robust and detailed enough to identify course corrections during each quarter.

It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.

Building a CDP properly will take a lot of care. Here are the step to planning a successful CDP deployment.

Most things you are measuring in marketing can be thought of as a Amount or Flow that should be coupled with a Quality measure.

Marketing Attribution helps you understand which channels and content (assets) had the greatest impact on conversion. What are you using?

Auditing and troubleshooting can be very time intensive. Here's a guide to narrow down what to look into in a process framework.

The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.

Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.

As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.

This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

For more effective campaigning, get a better understanding of who to target and what assets are proven to work best