analytics | MarketingOptimized

Apr 216 min read

Unlocking the Power of Your Data: The Essential Guide to Data Integration

The value of data continues to increase as you add data hungry platforms (Machine Learning and Artificial Intelligence).

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Nov 2, 20232 min read

Mastering the UTM Framework: Tips and Strategies for Optimizing Marketing Campaign Data

UTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content

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Mar 15, 20212 min read

How to setup UTMs to understand what marketing is driving site traffic

The quality of your analytics reports depends on the proper tracking being setup on your marketing links. How to use UTMs in your marketing.

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