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2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rules
Prioritize Segments of companies and group contacts by role, then match content recommendations to them

William Lum
Dec 17, 20205 min read
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1. More effective campaigns depend on crisp targeting and proven content matches
For more effective campaigning, get a better understanding of who to target and what assets are proven to work best

William Lum
Dec 10, 20204 min read
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Overview: Marketing Optimized Framework
We need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes

William Lum
Dec 2, 20202 min read
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Miss conferences? Continue personal development with these online resources.
Many organizations have made materials available online and often at no cost. Continue personal development with these online resources.

William Lum
Oct 29, 20207 min read
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