MARKETING OPTIMIZED

Converting business goals to marketing targets needs some modeling to be detailed enough to identify course corrections during each quarter.

Setting goals for marketing needs some modeling to be robust and detailed enough to identify course corrections during each quarter.

I've had the good fortune of learning from a number of excellent leaders. Incorporating their approaches into my personal management style.

It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.

Taking a moment each day to remember all the good, can help put your stresses in perspective and hopefully melt them away completely.

Building a CDP properly will take a lot of care. Here are the step to planning a successful CDP deployment.

A customer data platform (CDP) builds a single, coherent, accessible, complete view of each customer.

Most things you are measuring in marketing can be thought of as a Amount or Flow that should be coupled with a Quality measure.

Fail Fast, Learn, and Iterate. An approach to increase success and mitigate risk. Help your team make the change in approach.