Blog | Marketing Optimized

Dec 31, 202110 min read

How to translate business goals to effective Marketing targets

Converting business goals to marketing targets needs some modeling to be detailed enough to identify course corrections during each quarter.

Dec 28, 20215 min read

How a framework for business planning can help you achieve strategic goals

Setting goals for marketing needs some modeling to be robust and detailed enough to identify course corrections during each quarter.

Nov 26, 20214 min read

Thankful to all the wonderful leaders I've learned so much from

I've had the good fortune of learning from a number of excellent leaders. Incorporating their approaches into my personal management style.

Oct 29, 20215 min read

CDP Maturity Curve - How to evolve your Customer Data Platform

It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.

Oct 11, 20212 min read

Give thanks and be a positive force with 7 types of emails

Taking a moment each day to remember all the good, can help put your stresses in perspective and hopefully melt them away completely.

Sep 30, 20214 min read

8 steps plan for Marketing Ops to launch a successful CDP

Building a CDP properly will take a lot of care. Here are the step to planning a successful CDP deployment.

Sep 22, 20216 min read

Why you need a CDP for accessible unified coherent customer data.

A customer data platform (CDP) builds a single, coherent, accessible, complete view of each customer.

Aug 30, 20215 min read

A simple approach to demystifying effective marketing reports

Most things you are measuring in marketing can be thought of as a Amount or Flow that should be coupled with a Quality measure.

Aug 9, 20213 min read

To be consistently successful you need to Fail Fast, Learn and Iterate.

Fail Fast, Learn, and Iterate. An approach to increase success and mitigate risk. Help your team make the change in approach.

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