MARKETING OPTIMIZED

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.

To foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.

As 2021 fades into memory and we greet 2022, we can take stock of test outcomes, ourselves, and what we want to try and accomplish in 2022.

Converting business goals to marketing targets needs some modeling to be detailed enough to identify course corrections during each quarter.

Setting goals for marketing needs some modeling to be robust and detailed enough to identify course corrections during each quarter.

I've had the good fortune of learning from a number of excellent leaders. Incorporating their approaches into my personal management style.

It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.

Taking a moment each day to remember all the good, can help put your stresses in perspective and hopefully melt them away completely.

Building a CDP properly will take a lot of care. Here are the step to planning a successful CDP deployment.