MARKETING OPTIMIZED

Attributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.

If your team were game characters, what class would they be? Understand the needs of each class to help them reach their full potential.

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.

To foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.

As 2021 fades into memory and we greet 2022, we can take stock of test outcomes, ourselves, and what we want to try and accomplish in 2022.

Converting business goals to marketing targets needs some modeling to be detailed enough to identify course corrections during each quarter.

Setting goals for marketing needs some modeling to be robust and detailed enough to identify course corrections during each quarter.

I've had the good fortune of learning from a number of excellent leaders. Incorporating their approaches into my personal management style.

It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.