William LumOct 11, 20211 minGive thanks and be a positive force with 7 types of emailsTaking a moment each day to remember all the good, can help put your stresses in perspective and hopefully melt them away completely.
William LumSep 30, 20214 min8 steps plan for Marketing Ops to launch a successful CDPBuilding a CDP properly will take a lot of care. Here are the step to planning a successful CDP deployment.
William LumSep 22, 20216 minWhy you need a CDP for accessible unified coherent customer data.A customer data platform (CDP) builds a single, coherent, accessible, complete view of each customer.
William LumAug 31, 20215 minA simple approach to demystifying effective marketing reportsMost things you are measuring in marketing can be thought of as a Amount or Flow that should be coupled with a Quality measure.
William LumAug 10, 20213 minTo be consistently successful you need to Fail Fast, Learn and Iterate.Fail Fast, Learn, and Iterate. An approach to increase success and mitigate risk. Help your team make the change in approach.
William LumJul 18, 20215 minAre your campaigns effective? Do you have the right Attribution model to find out?Marketing Attribution helps you understand which channels and content (assets) had the greatest impact on conversion. What are you using?
William LumJun 28, 20212 minLead Score: How to Label Your Qualified Prospects So Sales Works the HottestSee what Marketing and Sales Operations professional think about showing the score for Qualified Prospects that need follow-up
William LumJun 15, 202110 min3 benefits most associated with Agile methodology and why MOps should adopt itMany marketing organizations are not benefiting from Agile because it's not implemented properly.
William LumMay 31, 20213 minMarketing Citizen Data ScientistReasons to enable Citizen Data Scientists. Scarcity of Data Scientists, Faster time to results, SMEs best understand the business problem