Blog | Marketing Optimized

Nov 2, 20232 min read

Mastering the UTM Framework: Tips and Strategies for Optimizing Marketing Campaign Data

UTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content

Oct 10, 202210 min read

Opinion: Are you depressed because you can't achieve your dream of having it all?

Mental health injuries unlike physical ones are invisible and that makes it hard to help those that need help.

Jul 30, 20221 min read

A maturity model for MarTech to help you know where to start

Marketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.

Jun 30, 20223 min read

MOps professional needs to master these 5 types of business communication

Writing Marketing Operations professionals will need at one point or another. Proposals. Requirements. Test Cases. Root Cause Analysis.

May 31, 20223 min read

Marketing Attribution of Pipeline and why it matters

Attributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.

Mar 31, 20225 min read

How team building in video games helps you be a better manager.

If your team were game characters, what class would they be? Understand the needs of each class to help them reach their full potential.

Feb 27, 202210 min read

9 Different Data Type you need to Supercharge Marketing

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.

Jan 30, 20227 min read

Earn your place in your user's inbox - 4 types of email communications

To foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.

Jan 6, 20225 min read

The Year in Marketing Operations and MarketingOptimized: 2021 Retrospective

As 2021 fades into memory and we greet 2022, we can take stock of test outcomes, ourselves, and what we want to try and accomplish in 2022.

MARKETING OPTIMIZED