William LumMay 31, 20223 minMarketing Attribution of Pipeline and why it mattersAttributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.
William LumMar 31, 20225 minHow team building in video games helps you be a better manager.If your team were game characters, what class would they be? Understand the needs of each class to help them reach their full potential.
William LumFeb 27, 20229 min9 Different Data Type you need to Supercharge MarketingWe use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.
William LumJan 31, 20226 minEarn your place in your user's inbox - 4 types of email communicationsTo foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.
William LumJan 6, 20225 minThe Year in Marketing Operations and MarketingOptimized: 2021 RetrospectiveAs 2021 fades into memory and we greet 2022, we can take stock of test outcomes, ourselves, and what we want to try and accomplish in 2022.
William LumDec 31, 202110 minHow to translate business goals to effective Marketing targetsConverting business goals to marketing targets needs some modeling to be detailed enough to identify course corrections during each quarter.
William LumDec 28, 20215 minHow a framework for business planning can help you achieve strategic goalsSetting goals for marketing needs some modeling to be robust and detailed enough to identify course corrections during each quarter.
William LumNov 26, 20214 minThankful to all the wonderful leaders I've learned so much fromI've had the good fortune of learning from a number of excellent leaders. Incorporating their approaches into my personal management style.
William LumOct 29, 20215 minCDP Maturity Curve - How to evolve your Customer Data PlatformIt's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.