Blog | Marketing Optimized

Mastering the UTM Framework: Tips and Strategies for Optimizing Marketing Campaign Data

UTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content

Nov 2, 20232 min read

Mental health injuries unlike physical ones are invisible and that makes it hard to help those that need help.

Oct 10, 202210 min read

Marketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.

Jul 31, 20221 min read

Writing Marketing Operations professionals will need at one point or another. Proposals. Requirements. Test Cases. Root Cause Analysis.

Jun 30, 20223 min read

Attributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.

May 31, 20223 min read

If your team were game characters, what class would they be? Understand the needs of each class to help them reach their full potential.

Mar 31, 20225 min read

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.

Feb 27, 202210 min read

To foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.

Jan 31, 20227 min read

As 2021 fades into memory and we greet 2022, we can take stock of test outcomes, ourselves, and what we want to try and accomplish in 2022.

Jan 6, 20225 min read