MARKETING OPTIMIZED

UTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content

Mental health injuries unlike physical ones are invisible and that makes it hard to help those that need help.

Marketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.

Writing Marketing Operations professionals will need at one point or another. Proposals. Requirements. Test Cases. Root Cause Analysis.

Attributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.

If your team were game characters, what class would they be? Understand the needs of each class to help them reach their full potential.

We use a lot of data in marketing, and it can supercharge all that you do when used appropriately. Here is a framework of 9 types of data.

To foster good will and trust your business should add additional rules on email communications to earn a spot in the recipient's inbox.

As 2021 fades into memory and we greet 2022, we can take stock of test outcomes, ourselves, and what we want to try and accomplish in 2022.