William LumJan 29, 20216 min read5. Reduce headaches by bringing order to the Capture and Processing of marketing responses This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...
William LumDec 17, 20205 min read2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rulesPrioritize Segments of companies and group contacts by role, then match content recommendations to them
William LumDec 2, 20202 min readOverview: Marketing Optimized FrameworkWe need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes