MARKETING OPTIMIZED

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...

Like most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

For more effective campaigning, get a better understanding of who to target and what assets are proven to work best