segmentation | MarketingOptimized

Jan 29, 20216 min read

5. Reduce headaches by bringing order to the Capture and Processing of marketing responses

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...

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Dec 20, 20202 min read

Most Marketers are doing Account Based Marketing wrong

Like most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.

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Dec 17, 20205 min read

2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rules

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

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Dec 10, 20204 min read

1. More effective campaigns depend on crisp targeting and proven content matches

For more effective campaigning, get a better understanding of who to target and what assets are proven to work best

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