MARKETING OPTIMIZED

It's only the end of January and you've already had some requests for a new projects that threaten your team's ability to deliver on this quarter's plans? Sadly, it's not unusual. A business environment is nothing, if not dynamic. At least that's how it was in the High Tech industry. Balancing strategic planning with stakeholder flexibility is crucial for Revenue Operations professionals. You are responsible to do what is right for the long-term needs of the company but als

Fail Fast, Learn, and Iterate. An approach to increase success and mitigate risk. Help your team make the change in approach.

Many marketing organizations are not benefiting from Agile because it's not implemented properly.

Marketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.