Processdesign | MarketingOptimized 2/2

Mar 1, 20213 min read

Marketing Ops' Partnership with IT

Marketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.

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Feb 23, 20216 min read

8. Evaluate what was effective and cost-efficient. Plan your programs to meet forecast targets.

Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.

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Feb 15, 20214 min read

7. Supply strategic and tactical intelligence to help sales team with making plays

As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.

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Feb 5, 20217 min read

6. Salespeople are expensive resources... Improve Prioritization of prospects for follow-up

This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.

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Jan 29, 20216 min read

5. Reduce headaches by bringing order to the Capture and Processing of marketing responses

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...

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Jan 17, 20214 min read

3. Scale up your campaigning bandwidth with Marketing Automation

Scale up the amount of personalization we can deliver using automation tools to execute campaign actions.

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Dec 17, 20205 min read

2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rules

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

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Dec 2, 20202 min read

Overview: Marketing Optimized Framework

We need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes

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