William LumFeb 16, 20214 min7. Supply strategic and tactical intelligence to help sales team with making playsAs the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.
William LumFeb 5, 20217 min6. Salespeople are expensive resources... Improve Prioritization of prospects for follow-upThis is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.
William LumJan 29, 20216 min5. Reduce headaches by bringing order to the Capture and Processing of marketing responses This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...
William LumJan 18, 20214 min3. Scale up your campaigning bandwidth with Marketing AutomationScale up the amount of personalization we can deliver using automation tools to execute campaign actions.