MARKETING OPTIMIZED

Marketing is about learning from failure. IT is about avoiding failure. A Partnership of both teams makes for a stronger matrixed team.

Evaluate what was effective and cost-efficient. Knowing conversion rates, build your plan. Forecast demand with Leading Indicators.

As the Sales Team works the prospects, marketing takes a supporting role. Structure for tracking progress, useful information and options.

This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...

Scale up the amount of personalization we can deliver using automation tools to execute campaign actions.

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

We need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes