William LumJan 29, 20216 min5. Reduce headaches by bringing order to the Capture and Processing of marketing responses This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...
William LumJan 21, 20215 min4. Coordinate all touchpoints to amplify effectiveness and reduce tangent journeysCoordinate all touchpoints to amplify effectiveness and reduce tangent journeys.
William LumJan 18, 20214 min3. Scale up your campaigning bandwidth with Marketing AutomationScale up the amount of personalization we can deliver using automation tools to execute campaign actions.
William LumDec 17, 20204 min2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rulesPrioritize Segments of companies and group contacts by role, then match content recommendations to them