MARKETING OPTIMIZED

This is where Marketing and Sales overlap the most... Scoring methodology, how to prioritize, and how to assign ownership.

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...

Coordinate all touchpoints to amplify effectiveness and reduce tangent journeys.

Scale up the amount of personalization we can deliver using automation tools to execute campaign actions.

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

We need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes

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