leadmanagement | MarketingOptimized

Aug 304 min read

Strategic Approach to Filtering Competitors from Your Lead Generation Process: A Guide for Marketers and Sales

Recently I heard the question "...should I filter our competitors (some are also customers)?" How to decide what to do and how to setup.

Dec 28, 20215 min read

How a framework for business planning can help you achieve strategic goals

Setting goals for marketing needs some modeling to be robust and detailed enough to identify course corrections during each quarter.

Oct 29, 20215 min read

CDP Maturity Curve - How to evolve your Customer Data Platform

It's better to evolve you CDP rather than go right to the ultimate form. There are learnings and validations along the way.

Jan 29, 20216 min read

5. Reduce headaches by bringing order to the Capture and Processing of marketing responses

This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...

Jan 17, 20214 min read

3. Scale up your campaigning bandwidth with Marketing Automation

Scale up the amount of personalization we can deliver using automation tools to execute campaign actions.

Dec 17, 20205 min read

2. Maximize engagement and reduce campaign audience conflicts with Content to Audience Match rules

Prioritize Segments of companies and group contacts by role, then match content recommendations to them

Dec 2, 20202 min read

Overview: Marketing Optimized Framework

We need to have a common language... Only then can you effectively ... plan fixes, updates, and evolutionary changes

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