William LumJan 29, 20216 min read5. Reduce headaches by bringing order to the Capture and Processing of marketing responses This is often not given much attention as it's not sexy... it's all about taking something inherently messy and convoluted and making...
William LumDec 20, 20202 min readMost Marketers are doing Account Based Marketing wrongLike most Marketers, I misunderstood what [ABM is]... I though it's just personalization with with company data. I was WRONG.